The first trading card company built for music

trade@headlinercards.com
Step 02 · Festival / Promoter

Make your festival official.

We create officially licensed trading cards for your festival lineup — sold on-premise, artist-approved, and backed by a brand sponsor network ready to co-sign the drop.

The Opportunity

Your lineup deserves an official collectible.

Sports has had officially licensed trading cards for decades. Music festivals have apparel. We're changing that — bringing official, artist-approved trading cards into your festival footprint with exclusive on-premise drops that create real lines and a new revenue tool for your sponsors.

The Gap

Festivals don't have official collectibles.

Your lineup is the product. But there's no official collectible built around it — and the vacuum is already being filled by the wrong people.

  • 01

    Uncontrolled Content

    Fan photographers flood social with unlicensed shots of your performers — zero rights clearance, zero quality control attached to your event's name.

  • 02

    Missed Merch Category

    Festival merch is dominated by tees and hoodies. There's no collectible product built around the actual lineup — the artists who define your identity.

  • 03

    Untapped Sponsor Vehicle

    Brand sponsors want activations fans remember beyond Monday. There's no product tying a sponsor's logo to your artists in a format people actually keep.

The Solution

Official cards. Built around your lineup.

01

Official Artist Licensing

Every card is fully licensed. We handle all artist approvals and rights clearance — you never deal with a permissions issue.

02

On-Premise Exclusivity

Your festival is the only place to get these cards. That exclusivity creates urgency, collector demand, and genuine buzz.

03

Sponsor Integration

Cards are a ready-made sponsor vehicle. A brand can co-sign the drop, sponsor the booth, or be printed on the back of every card.

04

Pack-In / Pack-Out

We handle production, booth setup, and staffing. No merch team required on your end. We show up and run it.

What You Get

Three ways to partner.

Lineup Drop

Official Lineup Card Set

  • Licensed cards for your headliners and key acts
  • Sold exclusively on-premise at your event
  • Artist-approved photography and copy
  • Single card or collector pack format
Multi-Year

Annual Festival Partnership

  • Multi-year deal with rolling card drops
  • Priority access to Headliner's sponsor network
  • Year-over-year collector continuity
  • Exclusive category — no competitor access
Case Study

Sierra Nevada × CRSSD.

We activated with Sierra Nevada Brewing Company at CRSSD Festival — a fully branded on-premise trading card drop that drew lines, earned press, and gave attendees something to take home.

The Process

From lineup confirmation to cards on the ground.

01 · Lineup Review

Identify the artists

Share your confirmed lineup. We identify the right artists for the first drop and build a card set concept.

02 · Approvals

Rights & sign-offs

We secure all photography rights and artist sign-offs. You stay out of the weeds — we handle licensing.

03 · Print

Design & production

Cards designed, approved, and printed. Premium soft-touch laminated. Ready 2 weeks before your event.

04 · Activate

On-site & pack-out

We arrive with the booth, staff the activation, and integrate with your sponsor footprint.

Target: 6–8 weeks from confirmed lineup to cards in attendees' hands.

The Team

Who's behind this.

A music industry veteran, a trading card obsessive, and a festival expert — built specifically to make this work at live events. We've been on the ground at CRSSD. We know how festival logistics work.

Kevin Charles Macaraeg

Co-Founder · Creative Director · Festival Photographer

Former Snapchat Inc. and Sony Music / The Orchard. Festival and tour photographer. MTV contest-winning designer. 10 years in music.

Brendon Jasso

Co-Founder & Director of Operations

Operations lead with experience in executive leadership and partnerships. Managed + facilitated $16M in revenue over 7 years.

Liv Johnson

Festival Advisor

Lifetime experience producing festivals. Head boss of Almost Nakey. Runs two annual events: San Diego Santa Con & Freedom Fest.

Festival Partnerships

Get a proposal.

Tell us about your event. We'll come back with a card drop concept built around your lineup.

Questions? trade@headlinercards.com

Request received — we'll be in touch within 48 hours.